Our objective is simple and straightforward: to use our quality genetics to create the maximum profitability for every commercial venison farmer in New Zealand.
From Bluff to Northland, our clients live and work in a range of different environments and climates. Each region and farm has its own challenges to be considered along with the commercial goals of each individual farmer.
Our large breeding programmes, with intensive use of embryo transfer, mean we are able to produce a large number of high-quality stags and breeding females. The scale of our operation allows us to breed a superior generation of stags.
Turning over generations quickly enables us to select the best outliers as well as cull any animals that are not up to Melior’s high standards, be it in structure or in performance.
Progeny testing gives our breeding values a higher level of accuracy. The large number of relatives and progeny measure the reliability of the genetics that are passed on to the following generations.
We have two breeding programmes, created to meet the demand from high-performing farmers across different farming environments.