Melior is a family business run by Tom and Sam Macfarlane and began life as Deer Improvement Limited (DIL).
DIL was established by Livestock Improvement Corporation in 2003 to produce the fastest growing red deer venison genetics for New Zealand farmers.
Melior Venison (formerly known as The Kowhais) farms 800ha with 5,500 head of deer wintered. The six-year development of the farm increased the deer numbers from 10% of stock units to 80%. As part of the development, genetics were a priority and something we have always been interested and passionate about, regardless of the livestock species. Through this process, a lot of our breeding goals aligned with those of Deer Improvement. Natural progression and passion for deer led us to the Deer Improvement farm and business in 2017, in partnership with family, John and Melinda Macfarlane.
We see our commercial background as a major strength. We look at our stock through the same eyes as our clients. We want the same things as most of our clients do and can therefore help them achieve their goals. Listening to feedback and adapting rapidly is crucial to the success of our clients and therefore our own business.
When we purchased DIL, we recognised that it was time for a brand re-positioning to reflect our new structure and approach.
Melior (pronounced Mee-lee-or) – which is latin for “better” fits perfectly with our business and sums us up well; we always striving to better ourselves and our operation so we can deliver the best value to our clients.